In today’s world, where individuality is celebrated, nail art has become a vibrant avenue for self-expression. With millions showcasing their unique nail designs on platforms like TikTok and Instagram, it’s clear that nail art is more than just a beauty trend—it’s a creative movement. Recent research by beauty and wellness marketplace Fresha has identified the top nail trends of 2024 by analyzing video views, Instagram hashtags, and Google searches across the U.S. Here are the ten most popular nail trends capturing attention worldwide this year.
1. Long Nails
Long nails are the leading trend, amassing an impressive 11,287,446 views and posts across TikTok and Instagram. These nails offer endless possibilities for personal expression through unique designs and vibrant colors. Although long nails topped social media, they rank sixth in average monthly Google searches in the U.S., with 60,698 searches.
2. French Manicure
The classic French manicure continues to charm with its timeless elegance, boasting 9,406,341 combined views and posts. It is the most popular nail trend in the U.S., with an average monthly search volume of 205,703. The French manicure’s enduring appeal lies in its sophisticated simplicity.
3. Short Nails
Embracing a minimalist and functional approach, short nails have gathered 6,338,707 views and posts, proving that sometimes less is more. In the U.S., short nails are the third most popular trend, with 129,387 average monthly searches, making them a great option for fans of low-maintenance manicures.
4. Almond Nails
Almond nails, known for their flattering shape and versatility, have accumulated 4,182,041 views and posts on social media, highlighting their feminine charm. They are also the second most popular trend in the U.S., with an average monthly search volume of 134,553.
5. Square Nails
With 3,118,309 combined views and posts, square nails stand out with their clean and bold shape. Despite their popularity on social media, they rank seventh in U.S. searches, with an average of 44,499 monthly searches. Their viral appeal reflects a modern and chic aesthetic.
6. Chrome Nails
Adding a touch of edgy glamour, chrome nails have garnered 2,750,114 views and posts, shining their way into the spotlight. In the U.S., they have an average search volume of 118,509. Chrome nails offer a high-shine finish that elevates any manicure to a standout look.
7. Green Nails
Green nails have made a vibrant impact on social media with 1,736,528 combined views and posts, embracing nature’s colors just in time for spring. In the U.S., they rank fifth among the most searched trends, with an average of 67,233 monthly searches.
8. BIAB Nails
BIAB (Builder In A Bottle) nails, known for their durability and flexibility, have captured the attention of 1,578,756 viewers and posters on Instagram and TikTok. Though they don’t rank as high in U.S. search volumes, their strong social media presence shows growing interest in long-lasting manicure solutions.
9. Pastel Nails
Pastel nails, featuring soft, muted tones, have gained 955,785 views and posts, offering a delicate and feminine touch to any manicure. They receive an average of 13,051 monthly searches in the U.S., reflecting their versatility and timeless appeal.
10. 3D Nails
3D nails, which push the boundaries of traditional nail art, have amassed 835,654 views and posts, showcasing intricate designs that add depth and dimension. Although more niche, 3D nails continue to captivate with their unique, eye-catching style.
Top Ten Viral Nail Trends of 2024 (TikTok and Instagram)
| Rank | Nail Trend | Combined Views and Posts |
|---|---|---|
| 1 | Long | 11,287,446 |
| 2 | French | 9,406,341 |
| 3 | Short | 6,338,707 |
| 4 | Almond | 4,182,041 |
| 5 | Square | 3,118,309 |
| 6 | Chrome | 2,750,114 |
| 7 | Green | 1,736,528 |
| 8 | BIAB | 1,578,756 |
| 9 | Pastel | 955,785 |
| 10 | 3D | 835,654 |
A spokesperson from Fresha commented on the findings, saying, “This research not only highlights the hottest nail trends of the year but also provides insight into the evolving beauty industry. Nail art is more than a trend—it’s a vibrant form of self-expression that continues to push boundaries and inspire creativity. From classic French tips to bold 3D designs, the nail industry is a testament to the endless possibilities of personal style. We hope this inspires everyone to explore new trends and express themselves through their manicures!”
